Lifestyle Photos
Lifestyle photos (these are ones that are styled: in a home, on a model, with props) are the ones that help your potential customer imagine having your product in her life. The blanket looks so cozy thrown just so over a couch next to a book and a cup of tea. The jewellery looks so dainty and sweet on your model’s ears. You can almost smell the body scrub when it’s styled with the rosemary sprig and fresh cut lemon.
These types of photos fall under the lifestyle photography category:
- Tabletop photography – photos of items that fit on a table, with or without light-box setup
- Flat-lay photography – similar to tabletop, but the photo is taken directly from above
- Hero shot photography – styled shots of your product to show how it works and let the shopper imagine it in their life
- Model photography – shots with people; great for demonstrating products that can be worn or showing the size or use of a product
Your lifestyle photos are perfect for Pinterest and other social media platforms, and will look stunning on the cover of (and throughout!) your catalogs and other literature.
White background Photos
White background photos, while not as evocative, help people understand. They can see all the details, and the natural colour. They aren’t distracted by other elements in the frame, and they get a clear picture of your product. You can take these photos from all angles and sides of your product.
If you don’t have any white background photography, you’ll be missing out on features, such as gift guides, where bloggers want to be able to fit your photos together with others in a collage, or magazine editors want to show just the product on white.